Kevin H. Nalty is the only career marketer who doubles as one of the most prolific online-video creators. Known on YouTube as “Nalts,” he has created hundreds of videos viewed more than 130 million times. The author of “Beyond Viral Video,” Nalty is an experienced marketer with inline and agency experience. He led innovation at Johnson & Johnson and KPMG Consulting, and was most recently Product Director at Merck. Nalty now runs Nalts Consulting, where he helps brands leverage social-media and online video marketing. He has helped such leading brands as Starbucks, Mentos, Fox, Coke, Microsoft, MTV and Crowne Plaza.