Best Rated Description
For some a matter of indigenous pride, for others another sign of Bolivia's growing anti-US feelings, this humble local initiative has set its sights on competing domestically with giants such as Coca-Cola and Red Bull.
The beverage has a red-and-white label, tastes ultra-sweet, gives you a buzz and - says its producer - it keeps you awake.
But it is not the drink with similar effect and a similar name you might think it is.
An unlikely newcomer has made the world of soft drinks a little more crowded: Bolivia has started producing a new fizzy drink using the coca leaf.